UX / UI: Websites and Product Design

Where ease-of-use meets creativity for standout digital experiences.

Typical teams I work with

Design & Product Teams

Big initiatives, not enough hands. Looking for freelance design support to roll out new features and expand their digital experiences

Design Agencies

Needing versatile and experienced designers who can quickly adapt to different types of work and clients.

Brand teams

Who want cohesive illustration or graphic libraries that reflect the brand and culture, and can be used across multiple channels.

Common Scenarios

Knowledge transfer inefficiencies are solveable.
Here are some common business problems that can be fixed or supported through organisational visualizations and process maps:

Websites & Product Design

With over 13 years of experience in website and product design, I'm passionate about transforming business messages and services into engaging digital experiences.

Guided by project objectives, I benchmark competitors, research user needs, and draw inspiration from current trends and capabilities.

My goal is to deliver stop-you-in-your-tracks solutions that effectively communicate key messages while perfectly reflecting my clients' brands.

Need a passionate designer to support your digital evolution?

Awesome! I’d love to meet and find out more about what you need from both the design, and your designer.

Book a Discovery Call

Corporate Illustration Libraries

Illustrations are an essential layer to any digital experience.

From iconography to illustrated vignettes, it’s important to compliment your messages with visuals that are both contextually relevant and embody your brand.

I love to build out comprehensive illustration sets for brands. So not only do my clients have a large library to play with, but also the guidelines and standards to consistently guide future evolutions.

Unique Brand Identity: Custom illustrations set your brand apart, creating a unique and memorable visual identity to distinguish you from competitors.

Consistent Visual Language: Ensure consistency across all brand touchpoints, reinforcing brand recognition and tone of voice.

Versatility: A well-crafted illustration library can be adapted to various formats and platforms, providing flexibility for different campaigns and communications.

Emotional Connection: Convey emotions and stories in a way that resonates deeply with your audience, fostering a stronger connection with your brand.

Timelessness: High-quality illustrations can remain relevant and effective longer than trendy stock photos, providing a timeless appeal to your communications.

Ready to add life and context to your digital experiences?

I love your thinking! And I’d love to take a look at what you’ve got, and what you need.

Let's talk Illustrations!

Ready to design some top-notch digital experiences for your customers?

Wonderful! I’m available to support you with fixed projects, temporary contracts, and design retainers.

Testimonials

Isabel Novais Machado

Head of Design,
Cofidis Portugal

I totally recommend working Lucie!

One of these rare creative people that not only is creative and heart warming, but also very focused, committed and a great planner!

I value transparency and human connections, and even though we connected 100% remotely, we had zero problems in creating a connection and clear communications.

We worked together creating the illustrations set for digital interactions at Cofidis Portugal, and everyone loved the outcome!

Along the way, Lucie mapped our needs and expectations, guiding us along the creative process, calibrating possibilities with the most beautiful Miro boards I've ever seen and allow us all to sync and achieve an alignment that not always is possible, when working with independent consultants.

All the team was amazed by the quality of the art and project management - I'm very thankful for this opportunity we had to work and shine together 🌟

Gabrielle Lovering

(Former) UXDirection,
Backbase

Lucie is an experienced digital designer. She has as talent for understanding complex user and business challenges and bringing them to life though engaging experiences.

It's clear she loves design and it shows in the quality of her work. You'll also find she quickly builds trusted relationships with everyone from senior stakeholders, to the developers in the team.

I had the pleasure of working with Lucie on a number of high profile initiatives at Backbase and have no hesitation in recommending her.

Tim Rutten

EVP - Chief of Staff,
Backbase

Lucie has the talent of assimilating vague ideas into something tangible. She absorbs all input easily, and knows how to translate them into something stellar.

She deals incredibly well with ambiguity, is self-driven in reaching clarity, plus has the smarts and can-do that will simply get to the end of any job before anyone knows it.

The combination of characteristics in her skill-set (hard as well as soft) and ability to get teams to do their best work are a lethal mix for impact (and fun).

For these reasons I, and many others, much enjoyed much enjoyed working with her over the years.

Cvetilena Gocheva

Product Marketing Lead,
Backbase

I had the great opportunity to develop some of the most impactful UX & UI projects with Lucie at Backbase.

As a product marketeer, it is often challenging to work with designers that easily grasp your vision, aspirations or goals, let alone take them to a whole new level. That has certainly never been the case with Lucie.

Her brand identity skills, storytelling and creative design are talents you rarely find in the market these days.Her positive attitude, passion for her profession and innovative thinking make everyone working with her feel more confident and enthusiastic of what they are dealing with.

Person of high personal integrity, highly committed and entrepreneurial, Lucie is treasure to work with.

Marco Michelini

Product Designer,
adidas

Being a UI manager is always hard but within adidas is even harder. But working with Lucie seems an easy roads cause you have the feeling that everything is under control.

She’s completely comfortable with defining stile guides and design directions always keeping in mind there’s always room for improvement.

Lucie is super keen on details that matters but in the meantime she’s a very easy person to work with and always happy to answer questions or reviewing designs even if the pressure and the expectation from the management are high.

Her expertise covers every aspect of user experience designs whether you want a rough wireframe or you need a specific detail in your interface always paying attention of the big picture.

Finding professionals like Lucie is like reaching the pixel perfection!

Matt Harper

UX Director,
Backbase

Lucie is that rare diamond; she is courageously independent and a dedicated team player with a heart of gold.

Besides her contagious passion for creativity, she harbours many unique and highly sought-after skillsets.

I've personally watched Lucie deliver incredible narrative and storylines, sketch innovative ideas and storyboards, detail complex and pixel-perfect UX, animate intricate micro interactions, create unique and tailored illustrations, organise and deliver first class Workshops... trust me the list can easily continue!

I have thoroughly enjoyed all my time working with Lucie and know that she will play a pivotal role in the development of any high quality idea, brand, service, or product.

Jonathan Love

Project Management,
G2

Lucie is a phenomenal designer and collaborator.

She took great care to understand the context and goals around our specific initiative, eventually turning our ambiguous ideas into stunning designs.

Her communication is timely, always set clear expectations, and kept our team in lockstep.

As others have mentioned, Lucie is not only brilliantly creative, but she's a joy to work with - personable and intentional in every interaction. Thank you Lucie!

Sarah Carne

Product Designer,
Reebok

Lucie is a wonderful person to work with!

She has a brilliant mind for UI and a talent for solving complex problems. There is always a grace and elegance to her work, with extreme attention to detail (and pixels).

She is always Looking for ways to improve existing processes. For example creating a UI backlog to continually improve the adidas and Reebok front end.

Lucie was a pleasure to collaborate with, I learned a great deal from her.

Peter Javorkai

Product Designer,
Reebok

Without Lucie I wouldn’t make to settle that quickly within the Adidas environment.

She has been a great creative leader of mine letting me explore things, but she was also there when I needed some extra info to do my best.

She was keen on learning new things beside the daily operations, and also open to efficient ideas, which made the whole team way more productive.

Her positive attitude and passion made people enthusiastic of what they are dealing with.

Vinnie Hendriks

SVP UX,
adidas

Lucie has great skills when it comes to UI design her eye for detail makes her a great partner to have in your projects.

Lucie is capable of stretching her comfort zone and learn new skills and stay awesome while doing it. I am blessed with having Lucie on my team.

She is great to work with and will always give 100% to reach her goals.