CNVS is an illustrated toolkit that enables facilitators to create visual workshop canvas designs in tools like Miro, Mural and Figjam.
The company was completely new, so there was quite some groundwork to cover...
Key requirements were:
Define the brand and business values
Create a sitemap and wireframes based on audience use cases
Write benefit-oriented copy for the whole site
Design visuals for each page using the product
Define responsive behaviours and interactions
Create a styleguide
Build the site
Multiple discovery sessions uncovered the company value proposition, defined audience pains and gains, and explored what features and content were needed for the first iteration of the website.
Once all the content requirements were in place, it was time to pull together the different pages, including benefit-oriented copy and relevant on-brand imagery.
The designs brought to life the product the product (design toolkit) itself, and showed the illustrations in use across a variety of contexts. The copy was light, and conversational, whilst highlighting the important features and benefits. I like to think the overall brand brings a sense of play and a smile to the faces of those who visit.
I'm pleased as punch with the final results. The website and product marketing is now scalable with a cohesive brand and templates that live up to the playful nature of the product.
Plus an Instagram channel already chocka-block full of delightful imagery and use cases.
Excited to create my next sets of content and see the brand evolve further!
Product strategy and eCommerce website design for the WRKSHP CNVS Miro board designs and Mural workshop templates.
A handy new product from me to the world - over 6,000 high quality icons, illustrations, frameworks and templates for visual workshops.