Mercedes-Benz Website Design

C-Class Campaign Microsite

Project Summary

Client: 

Mercedes-Benz

Project:

C-Class Campaign Microsite

Date:

Oct 2023

Mission

Mercedes-Benz required a responsive microsite to promote the launch of their new C-Class Saloon Model.

I was tasked with the UX & UI of the site design, ensuring the experience was both technically feasible and soundly executed within short time restraints.

Taking lead from the promotional video which featured split screen animations, I looked to graphic design greats such as Pablo Ferro and Neville Brody to create a distinctly minimalist and retro style.

Result

  • Timeless look and feel
  • A clean interface, with impactful imagery and sliding panels that added visual excitement
  • Clear call to actions driving visitors to the product pages within the main Mercedes-Benz site.
  • Purposeful simplicity meant comfortable delivery inside the tight timeframe.

Services

Services I provided:

  • Concept ideation and pitching the initial idea as a team
  • Complete UX and Visual design.
  • Dev handover &support

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