The Client

Miro is the leading online visual collaboration tool, hosting a plethora of useful features with a solid interface and architecture. Consider me a BIG fan.

The Brief

I was approached by the Marketing team at Miro to visualise a workshop that would enable C-Suite executives to explore their post-pandemic status, and define their future ways of working with regards to hybrid teams and remote work.

The workshop design was formed by Switch Creative, and I was tasked with bringing the creative brief to life.

Co-designing the experience

All designs start with discovery sessions, whereby we map out the needs and desires of both the busines and audience, and then branch out ideas into how we could fulfil those needs, including what types of spaces and visuals would be most relevant

Concepts

We explored two different options - #1 Illustration, and #2 abstract photography montage. We decided that the most appropriate style for the audience would be abstract photography...

Design Phase

Following the concepts, I entered an iterative design phase whereby I updated the team every day with progress made, and we course corrected as necessary.

The Result

The beauty of the design process is you never really know how it will come out in the end. In this instance, an artistic set of dream like watercolours spills across the page and takes each user on a dream-like journey as they travel through the workshop.

I am incredibly proud of the result. Not only from a design perspective, but also from the view that building Miro boards this large plus using photography take time and skill. It's no easy feat for sure.