With a fancy new office on the way, the Miro Discovery Center wanted to update their Executive Briefing template used throughout all their engagements.
The current template was simple, and didn't communicate a 'Wow' factor.
This project sought to demonstrate the platform's capabilities inside a themed location that matched the team's style and ethos.
Services I provided:
The design discovery digs deeper into the daily challenges, needs and desires of the current reality.
Key topics:
How do they currently update their briefing template, and how would it work in an ideal world?
What popular or new Miro features should we make sure to showcase as part of the experience?
Moodboards helped guide the question "What does 'Simple but not underwhelming' mean for you?"
What did 'Edgeless' mean for each team member? And how might we visualise it?
'Discovery' is the core purpose of the team's engagements - curiosity and exploration being vital pillars to understanding and supporting their customers.
And so we had decided on the theme of outer space exploration. Where the Agenda is a control center into the different planets of discovery.
Key Notes:
Phase 1 Concepts didn't quite hit the mark - they were too detailed and put more emphasis on the visuals rather than the content. Back to 'Simple but not underwhelming'
An initial planetary system was derived from a commonly used Miro network icon. Again, more detailed than we wanted.
In the end we simplified the execution. Phase 2 concepts replaced the 3D approach, and instead presented a straight on view that set the scene without competing for attention.
The final result is a planetary exploration through edgeless spaces. A complete birds-eye-view takeaway for each session, housed in a special environment that feels special without being intimidating.
Modular - the journey is adaptable for different tyeps of sessions
Brandable - Coloured shapes and spaces for client logos offer an easy yet powerful way to personalise the experience
Simple yet not underwhelming - You won't find extra fluff in this board, but the overall experience is impressive and special.
Playful - Leaning in to the team's joyous nature, certain elements such as the personalised astronauts and 'Mind the Gap' sign offer easter eggs of delight.
A dreamy landscape designed to take C-Suite audiences on a journey of defining the best way forward in our new hybrid landscape.
A collaborative space to share key takeaways from the online event and get creative with the rest of the Miro community.
I'd love to hear more about your current challenges and how you hope I could help.
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