The Executive Briefing Team at Miro wanted to create a 'digital twin' of their physical Briefing Center so that those joining remotely would feel equally catered for and engaged despite being off-site.
Services I provided:
This experiential Miro board houses (literally!) the information and exercises for the briefing process in a delightful and immersive format.
The team now has a high quality collaboration space to be proud of.
One that they can easily customise per workshop, and demonstrates the possibilities of the platform. "Show don't tell" brought to life.
Since the launch in October 2022, there have been:
The board continues to evolve as we gather more insights from each session.
For those who prefer to watch than read, I recorded a 5 minute walk-through of the design process and final workshop template in Miro.
Watch the demoIf you're are interested in having your own "Digital Twin" - awesome, great minds think alike! I've got options...
Impress customers and prospects through tours and workshops in a purpose built environment
Onboard new joiners with novel experiences
Host an online event with a different room per presentation / activity
Present your documentation in a memorable and structured layout
Reach out to discuss a custom design made specifically for your organisation and requirements.
Sign up to my mailing list and be the first to hear about the build-your-own templates I'm currently producing.
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The Miro Discovery Center was a new team at Miro, with the specific purpose of briefing executive customers on how to get the most out of Miro.
Their work involves a purpose-designed building in Amsterdam that hosts customer onboarding workshops of different durations.
But not all participants can make it in person, so the need for designing an equally engaging online experience was paramount to the success of their work.
Amanda Fellov and Sid van Wijk from Miro were the first to set up the Amsterdam arm of the Discovery Center.
They were the brains behind this operation, and recognised that a purposeful approach to hybrid workshops was essential to the experience and success of their programme.
Ensure remote participants get just as good an experience as those in person
Heighten engagement and memorability
Present all information in a single location
Immersive approach to online workshops
Deliver an experience to be talked about
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After
Before
The purpose of a design discovery is to explore and understand the problem space, and to dive into potential solutions before committing.
Benefits include:
Clarity on project goals
Understanding both business (client) and end-user pain points versus desires
Establish project team collaboration
Reduce project risk by identifying challenges and opportunities early on
Explore and validate ideas
Solidify direction and project scope
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The first port of call is to assimilate all the known information and requirements, and assemble them into basic forms that grow more sophisticated with each round of feedback.
Exploration stages:
Structures and layouts
Flows through the experience
Visual references to the spaces
Calculating size of the Miro board design relative to content
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Stylistic concepts are then used to communicate options for the end vision. With these samples Amanda and Sid could make a fully informed decision when approving each stage of the wireframes.
At the beginning of each design phase I stay in close communication until we’re in agreement that the design has fully formed to meet the requirements.
23 key visual areas designed with an emphasis on exploratory journeys and showcasing the possibilities of Miro board design.
Stories that start with a big bang grab us from the get-go, and Miro board designs are no different.
Personalised and bold entry points set the tone for a memorable experience, and give a glimpse into the quality content that lies ahead.
For such a large board, it's important not to overwhelm participants on their first visit.
I used building facades, and internal shields such as curtains and a closed Swag Store to divide the workshop phases into delightful moments of reveals and surprise.
Familiar meeting spaces and furniture create a sense of comfort in amongst piquing curiosty with thoughts of 'what will we do here?'
Each meeting room was designed to hold workshop exercises and links to other boards, or presentations - replicating the real-world actions of working with flipcharts and whiteboards.
One of my favourite interactions is the swag store with moveable objects. Everyone can place their items in baskets, ready to be 'shipped' after the meeting.
Other notable experiences were the avatar creator found in the lobby, or the games corner where you can jump to wonderful Miro templates designed by community members for some competitive fun.
For a self-exploratory experience, it was important to host areas that would be browsable in downtime.
One requirement was being able to move furniture around, and to have a list of objects to choose from.
As a cherry on top, I designed a storage unit that housed all of the options in an organised yet playful format.
With such large Miro boards, it is imperative to optimise your board and content for a smooth performance.
As expected, the size of this board presented a fairly intense build phase which required sophisticated optimisations before it was ready for testing.
But perseverance and patience pays off - as does knowing fellow Miro expert Shayne Smart who applied his invaluable optimisation expertise when working with me to get the board into peak health.
The brief remained focused on a fixed layout, but just in case, I created each room in a way they could still be used as individual units.
In the end, this approach came in handy for shorter sessions that didn't require the full gamit of rooms.
Benefits to a modular approach include:
Simplified options for shorter durations
Easily restructure the flow in any way desired
Repurpose rooms for different objectives
Reuse individual modules across other boards
Once the board was complete, I created a set of instructions as part of the handovers. The instructions covered facilitation tips, and board construction details.
To say we were all proud of the project is an understatement. To my knowledge there are no other Miro designs that look or function like this board.
31 sessions run so far
14 more coming up
More changes on the way to enable different themed locations and more engaging content.
An award!! 🥇🏆
The Miro team (board included) won the ABPM Momentum Award for their "impressive" briefing programme 🙌
The reaction from our customers and colleagues at Miro has been incredible. They've never seen anything like this before, and every session we run is truly delightful and engaging.
Using the board never gets old - for us or for them - and we still can't get over it, thank you!
Amanda Fellov
Miro
Lucie you're a rockstar! From start to finish we loved your process and collaboration.
You brought our initial brief to life exactly how we wanted but couldn't quite imagine. It's epic and that shows through our customer feedback.
I look forward to all our future engagements.
Sid van Wijk
Miro
If you're are interested in having your own "Digital Twin" - awesome, great minds think alike! I've got two options for you:
Reach out to discuss a custom design made specifically for your organisation and requirements.
Sign up to my mailing list and be the first to hear about the build-your-own templates I'm currently producing.
Impress customers and prospects through tours and workshops in a purpose built environment
Onboard new joiners with novel experiences
Host an online event with a different room per presentation/ activity
Present your documentation in a memorable and structured layout
Provide a collaborative space where your employees can co-create, play, and make it their own
Offer a unique office floormap to communicate teams, purposes and facilities
I'd love to hear more about what you do and what you're thinking.
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I periodically send out updates on what I'm working on, and tips on how to make your own visual experiences come to life.
Join the journey...
✌ No spam, and not too often.
Just some good vibes and thoughts when I think them.
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