The Design Discovery phase digs into the project objectives, fully exploring the problem before arriving at solutions

My job here was to facilitate conversations to uncover what the Cofidis team and their customers truly needed from this project and the end deliverable.

I took the new learnings from our conversations alongside their feedback on the initial moodboards, and began to concept the look and feel.
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I produced 3 different styles for us to evaluate, after which we moved forward with the chosen style adapting it to their feedback.

• Designs validated through real customer user testing (via the Cofidis design team): The Cofidis team impressed me with their speed and motivation to user test the initial designs before moving forward.
  
  The feedback was very positive and gave us the confidence we wanted before rolling-out the rest of the designs.
• A fresh illustration style: The minimal yet welcoming style was designed to compliment the different areas of the digital channels.
• 60 bespoke illustrations: Bringing warmth and relevance to the Cofidis digital experience.
• Top-notch working relationship: We all agreed this was a project to remember -not just because of the successful delivery, but the way we collaborated together was truly something special and a great example of how we were 'the sum of our parts.'

• "All the team was amazed by the quality of the art and project management - I'm very thankful for this opportunity we had to work and shine together 🌟”
• "Lucie mapped our needs and expectations, guiding us along the creative process, calibrating possibilities with the most beautiful Miro boards I've ever seen and allow us all to sync and achieve an alignment that not always is possible, when working with independent consultants."
• - Isabel Novais Machado, Head of Design