People agency: branding and website

  Client: We Are People (agency) |   Role: Branding, UI Design and site build

Overview

PROBLEM

We Are People was a boutique agency offering specialised social media services in Dubai. They came to me requiring a logo, colour scheme, stationery and responsive website to match their ethos.

The key criteria of the brand design was that it must be “bright, clean, positive, playful but professional”. The website was to be one-page with minimal content, and the logo was to be strong and eye-catching.

CONTRIBUTION

Branding  user research | skteches | wireframes | user flows
I aimed to achieve a playful style through a three-colour palette, using these bright tones as highlights throughout the branding.

UI  moodboards | design exploration | final UI | styleguides
When it came to the website, I chose to stay away from stock imagery, and instead went down the illustrative route with a reusable library of flat icons and illustrations.

OUTCOME

The agency was fully satisfied with the stationery, templates and responsive website that I designed and built - "I love it - so happy with it!" is a quote from Rebecca Ward, owner.

We Are People are no longer functioning as an agency, however you can still see a copy of the original site at the below link.

View site