C-Class Campagin Microsite

  Client: Mercedes-Benz on behalf of My favourite story |   Role:  UX & UI

Overview

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Mercedes-Benz required a responsive micro-site to promote the launch of their new C-Class Saloon. I was tasked with the UX & UI of the site design, ensuring the experience was both technically feasible and soundly executed within short time restraints.

CONTRIBUTION

Conceptualising and pitching the initial idea as a team, before solely undertaking UX and UI design.

Taking lead from the accompanying promotional video which featured split screen animations, I looked to graphic design greats such as Pablo Ferro and Neville Brody to create a distinctly minimalist and retro style.

OUTCOME

The result was a clean interface, with impactful imagery and sliding panels that added visual excitement and prompted users into the product page within the Mercedes-Benz site.

View key designs